If you buy commercial dog food for your Morkie, you’ll want to read the label very carefully. That’s because the HUUUUGGGGEEE pet food industry is a little… shady… when it comes to truth in advertising.
For example, the industry has set its own rules for WHAT TO CALL dog food, based on what’s in it.
Dog food names and what they mean
The rules and regulations set out by the industry itself seem designed to confuse us! Just look at these examples below. You might think you’re buying a quality food, but take a closer look.
Packaging rules are defined by the Association of American Feed Control Officials (AAFCO). AAFCO
is “a voluntary membership association of local, state and federal agencies charged by law to regulate the sale and distribution of animal feeds and animal drug remedies.” In other words, it’s the industry regulating itself. Conflict of interest anyone???
The 95% Rule
The food must be made up of at least 95% of what’s named.
For example, Beef Dog Food means that the food is 95% BEEF. Sounds sensible, but from here, it goes down hill.
The 25% or “dinner” rule
The meat that’s named has to be only 25% of the food. So for example, Turkey Dinner is 25% turkey meat
and 75% other ingredients.
Watch for any descriptors like dinner, entree, feast, platter, nuggets, formula, etc.
BUT…it can also mean that Meat + something else like rice, makes up the 25% of the food together. Lamb & Rice Feast could be 1% lamb, 24% rice and 75% other. It’s not usual, but it COULD happen.
The 3% or “with” rule
Anything named after the word “with” is only 3% of the food. Dog Dinner Delight With Liver means that the food can be just 3% liver, and 97% other ingredients.
Watch for “with” or “plus.”
The “flavor” rule
This just means that there is a ‘noticeable’ amount to imbue flavor. Beef Flavour Dog Food means there’s just enough beef to give some flavour, according tot he testing dog. How do they know the dog thinks it tastes like beef? Good question.
Watch for the word ‘flavor.’
First in an informal series on commercial dog foods.
When you’re shopping for commercial dog food – canned or kibble – here is an important place to start: the first 5 ingredients listed on the label.
Even though dog food labels may list dozens of ingredients, it’s the first 5 that matter.
That’s because dog food ingredients are listed in order of weight, so the closer to the top of the list, the more of that ingredient in the dog food.
Let’s look at one notably horrible dog food and one notably good commercial dog food.
Ol’ Roy Complete Nutrition (dry food)
Ol’ Roy is the store brand, or private label brand, of Walmart. It’s manufactured by Doane Pet Food, which is owned by Mars Pet Food Division. Virtually any website that compares commercial dog foods rates this one at the bottom of the list. (Mars makes other cheap pet foods like Pedigree, Cesar and Nutro.)
The first 5 ingredients in Ol’ Roy
- Ground Yellow Corn
- Meat and Bone Meal
- Soybean Meal
- Poultry By-Product Meal
- Animal Fat
Are dogs corn eaters? No, but that’s the first ingredient and it’s CHEAP filler.
Meat and bone meal is a nasty mix of waste animal tissues, including bone. Very hard for dogs to digest. And what kind of animal does the meat and bone meal come from? Could be any combination of cattle, pigs, sheep, goats…
Soybean meal does contain 48% protein. It’s probably included to boost the overall protein content of this food but it’s much lower quality than protein from meat.
Poultry by-product meal is made from slaughterhouse leftovers like chicken feet, backs, lungs and heads. If these leftovers are edible, they’re added to people food like bologna, sausage and hot dogs.
Not edible? Then add it to dog food, where it’s rendered (cooked at very high temperatures) until it is a dry meal.
Animal fat – again, what kind of a animal are we talking about?? If it doesn’t say, you don’t know.
And that means it can be spoiled supermarket meat, dead, diseased or dying cattle (the Three Ds of the meat world); road kill and even euthanized pets!!! It’s all legal.
AND, generic animal fat is often preserved with BHA (butylated hydroxyanisole). BHA is a suspected cancer causing agent. It’s also used in making rubber and cosmetics.
MEAT is great for dogs because it’s a source of protein that’s complete. It contains all all ten essential amino acids — nutrients dogs cannot live without. Plus, dogs can easily digest it, especially compared to inferior protein sources like corn or grain. But if the meat is not named, it can be literally anything, including
Whenever a pet food does not name the TYPE of animal, but just says “animal” or “meat” instead of, for example, “beef” or “chicken,” your guard should go up. That’s because the meat can be almost anything, and changes depending on what’s the cheapest in the marketplace.
MEAT BY-PRODUCTS are even scarier – by-products are slaughterhouse waste. The stuff that they won’t even put in hot dogs! The stuff they sweep up off the floor at the end of the day.
Purina calls this –
“nutrient-rich organ meats”
Sorry, but the rest of the world calls it crap! For example… “deboned chicken” is literally chicken meat that we’d eat. “Poultry by-products” can be what’s left after the ‘real’ meat is stripped off. Stuff like the head, the feet, neck and internal organs that no other food processor wants.
In summary, AVOID –
- commercial dog food that has “meat”
- instead, go for a named product, like beef, chicken, lamb, etc.
- and avoid poultry, and go for chicken, turkey, duck, etc.
- avoid by-products, meat or otherwise
Here’s an example of a label that you can understand, and that actually looks good.
Blue Life Protection Formula Chicken & Brown Rice
Top 5 ingredients:
- Deboned Chicken
- Chicken Meal
- Brown Rice
Now THAT sounds like something you’d want to feed to your Morkie!
To see how your dog’s food compares, check out Blue Buffalo’s web page Take the Test.